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Sales and Marketing
Analytics Consulting
Services

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Key Challenges in Sales and
Marketing Analytics

53% of surveyed organizations attribute poor sales
data quality to inaccurate and incomplete data.

Companies that are using data-driven sales and marketing growth engines report increasing
their ROI in the range of 15 to 25%.

Source – Gartner

Transform Your Sales and Marketing with
Dataplatr’s Analytics Expertise

marketing analytics consulting services
Lead Management Analytics
  • • Segment leads into categories based on intent, demographics and interaction data.
  • • Examine lead behavior for different audience segments.
  • • Get centralized dashboards to track lead sources, engagement and pipeline movement.
  • • Provide insights such as optimal lead engagement times, most effective content types, etc.

Higher lead-to-sale ratio | Reduced customer acquisition cost

Sales Pipeline Analysis
  • • Perform bottleneck analysis to figure out and resolve delays in deal progression.
  • • Implement data-driven lead scoring models to rank prospects by likelihood of conversion.
  • • Utilize advanced in-built/custom analytical dashboards to manage daily sales activities.
  • • Enable sales teams to prioritize high-value opportunities through scoring and ranking.

Accelerated deal closures | Better pipeline efficiency

marketing analytics consultant
marketing analytics consulting firm
360° View of Customers
  • • Combine organic, paid ads, social media, and sales data for a unified profile.
  • • Detect visitor’s flow and purchase triggers for targeted outreach.
  • • Activate personalized pitches with deep customer insights.
  • • Monitor churn indicators to retain high-value clients.

Holistic understanding of visitor’s needs | Increased customer lifetime value

Channel Marketing Analytics
  • • Measure ROI across multiple sources like email, account based marketing, etc.
  • • Utilize granular insights to optimize campaigns under each channel.
  • • Develop ML models based on multi-touch attribution to improve marketing effectiveness across different brands.
  • • Examine customer touchpoints to refine marketing and sales funnels.

Maximized marketing ROI | Improved omnichannel experiences

Marketing Analytics

With Dataplatr’s marketing analytics consulting services, align
marketing strategies with your business goals.

How We Deliver Sales and Marketing Analytics
Services

  • • Set clear sales and marketing KPIs.
  • • Make sure both teams are focused on the same business objectives.

  • • Collect data from all relevant sources like your CRM, organic campaigns, social media, etc.
  • • Combine both online and offline data for a full picture.

  • • Clean the data to remove duplicates and errors.

  • • Look for patterns in customer behavior and sales trends.
  • • Find areas where you can improve lead conversion and customer loyalty.

  • • Create easy-to-understand charts and graphs.
  • • Focus on important metrics like ROI, sales growth and customer engagement.

  • • Summarize the data in simple reports for easy decision-making.
data analytics for sales and marketing
Data Collection
Data Preparation
Data Analysis
Data Visualization
Data Reporting

Who Needs Sales and Marketing
Analytics?

Chief Marketing Officer (CMO)

Pull data to optimize marketing campaigns and measure ROI.

Sales Manager

Uses analytics to track sales performance and increase the number of closures.

Chief Sales Officer (CSO)

Relies on data to calculate sales budget and refine sales strategies.

Marketing Head

Analyzes campaign/channels results to optimize targeting and engagement.

Customer Relationship Manager (CRM)

Uses data to personalize customer interactions and enhance satisfaction with data analytics for sales and marketing.

KPIs We Track with Our Reports

Monthly Sales Growth
  • • Measure month-over-month revenue increase.
  • • SIdentify trends to improve sales performance.
Monthly Sales Growth
Average Profit Margin
  • • Analyze profit earned on each sale.
  • • Highlight areas to lower down acquisition costs and boost margins.
marketing analysis
Monthly Sales Bookings
  • • Track the total value of closed deals month/quarterly/yearly.
  • • Monitor performance against sales targets.
Sales Bookings
Customer Acquisition Cost (CAC)
  • • Calculate the cost of acquiring a new customer.
  • • Optimize spending across sales and marketing channels.
Customer Acquisition Cost
Customer Lifetime Value (CLV)
  • • Predict total revenue from each customer.
  • • Identify high-value customers to prioritize retention.
Customer Lifetime Value
Sales Cycle Length
  • • Track how long it takes to close a deal.
  • • Pinpoint bottlenecks and shorten the sales cycle.
Sales Cycle Length

Our Clients

User

The launch of CX Voice AI is a milestone in our broader effort to harness AI and BI for deeper business insights. This is more than just a tool, it’s a major step toward making analytics a core strength at PosiGen. A huge thank you to the IT, CX, and Dataplatr teams for their hard work.

Mark Sefer

VP of IT & PMO, PosiGen Solar

50%

Reduction in
Manual Call Reviews

40%

Faster Customer
Issue Resolution

100%

Visibility into Call
Center Performance

User

TTEC’s reporting struggled due to fragmented data in Oracle EBS and Hyperion, manual processes, and slow, error-prone cycles. Dataplatr merged both systems into an integrated financial model with GL, sub ledger, AR Aging, and Hyperion hierarchy. This enabled near-real-time insights and eliminated the need to access multiple systems. With 30-minute data refreshes, reporting is faster, more accurate, and teams now use self-service analytics in a scalable setup.

Omair Ishaq

GVP, TTEC

100%

More Timely
Data Access

90%

90% Reduction
In Book Closure Time

10+

Hours Saved
per TDS Report

Ready to Transform Your Business with Marketing Analytics Consulting Services?

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